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GANT'S White Party

With a fantastic arrangement at Artipelag, GANT celebrated their relaunch on September 3rd 2015, the greatest brand campaign launch in GANTs history. 

Around 280 media och VIP guests gathered to celebrate the iconic, white shirt.An exclusive collaboration with students from Beckmans College of Design was unveiled, who had interpreted the white shirt. The evening ended with a special live performance by artist Tove Lo, who was dressed in the GANT shirt.

For more information about the campaign read here and visit

Photo: Mathias Nordgren

It was extremely successful; we have had such amazing feedback! The majority of attendees had never been to Artipelag before and were completely enchanted!”

– Susanne Tirziu Matschiner, Interim PR & Communications Manager, GANT Sweden, GANT Sweden