MINI Clubman Launch

Artipelag was one of the destinations in Stockholm for the international launch of the new MINI Clubman during the period September 17th to November 8th, 2015.

Approximately 4000 international guests arrived from all over the world to Stockholm and 200 MINI Clubman cars were test driven from Arlanda Airport and Stockholm City to Artipelag. With Artipelag’s unique architecture and untouched archipelago we were able to contribute to the visitors’ total experience of Stockholm during the launch.

Info about the product launch

During the launch MINI arranged several events:

7 press events with international press from all over the world
28 events with international dealers
22 events with international sales advisors

MINI held presentations and workshops in Artipelag’s Artbox, one of the best and most flexible event halls available in Sweden.