Meetings and events

GANT’S White Party

With a fantastic arrangement at Artipelag, GANT celebrated its relaunch on September 3, 2015, the greatest brand campaign launch in GANT’s history. 

ett större event utanför en stor vit byggnad. många som pratar, tar bilder med både kamera och mobil

Around 280 media and VIP guests gathered to celebrate the iconic white shirt. An exclusive collaboration with students from Beckmans College of Design was unveiled, who had interpreted the white shirt. The evening ended with a special live performance by artist Tove Lo, who was dressed in a GANT shirt.

For more information about the campaign, visit gant.se.

Photo: Mathias Nordgren

”It was extremely successful; we have had such amazing feedback! The majority of attendees had never been to Artipelag before and were completely enchanted!”

Susanne Tirziu Matschiner, Interim PR & Communications Manager, GANT Sweden