Volvo XC90 Launch

August 27th, 2014 marked the world premiere of the Volvo XC90.

An exclusive preview took place at Artipelag and drew nearly 700 journalists from around the world. The choice of Artipelag as the setting made the launch extra special due to the unique Scandinavian architecture and beautiful Swedish archipelago.

  We wanted to make a meeting place in Stockholm’s archipelago that was suitable for international summits or, as in this case, Volvo’s launch of the beautiful Volvo XC90 – positioned centrally on the rock cliff in Bådan restaurant, says Björn Jakobson, founder of Artipelag.

Volvo’s display of the new XC90 lasted four days and included presentations to clients, suppliers, and dealers.

Film from the Launch

”There is a kind of sensuality in this building – a simplicity that has a relaxing effect on our visitors.”

– Volvo XC90 Launch Organiser