The entrance at Lenovos Product Launch at Artipelag

Lenovo Product Launch for ThinkPad 25

On December 6th, 2017, Lenovo London held a product launch and roadshow for their new laptop ThinkPad 25 here at Artipelag. It was a night of mingling, a three-course dinner, and a Christmas show – Snödrottningen (The Snow Queen) – with Rickard Söderberg and friends.

Welcome Drink in Artipelag’s Entrance Hall
Approximately 100 guests were present at the launch, and these were mainly customers from Sweden and Scandinavia. The evening began with guests arriving via chartered buses from Vasagatan in Stockholm. Once everyone had arrived, a welcome drink was offered in Artipelag’s magnificent Entrence Hall: cider from Värmdö Musteri and three different kinds of charcuterie and cheeses from Ostmakeriet on Rindö, here in Värmdö. Afterwards, all guests gathered for the presentation inside Artipelag’s Artbox.

Christmas Show
Guests then enjoyed a three-course dinner prepared by chef Stefan Pernemar with delicacies including an appetizer of lightly smoked roe with Eggs Royale, sour cream and pickled onions. For the main course, a veal entrecôte from Häggatorp was served with winter vegetables, truffles, and salted potatoes. Dessert was “Gâteau Rickard Söderberg”, a cake with fresh goat’s cheese mousse, browned buttercake, crème brûlée and raspberries, designed by Rickard Söderberg himself.

The evening then concluded with classic Christmas music and the magnificent show Snödrottningen with Rickard Söderberg and friends.

The event was organised in collaboration with the event agency Jack Morton.